Communications Coordinator

Deerfield, MA

About the Role

Eaglebrook School is seeking a Communications Coordinator to join our team. This role is ideal for a highly organized, detail-oriented, and motivated communicator who thrives in a fast-paced and dynamic work environment.  The Communications Coordinator writes accurate and engaging content for the school website, social media, and print materials; keeps parents informed of schedules for weekend activities and upcoming events through regular e-newsletters; and maintains information on the website needed for internal and external use. This role is also responsible for capturing and editing photos and video recordings of school events, and it requires immersion in the ebb and flow of the Eaglebrook School academic  year. The Communications Coordinator reports directly to the Director of Advancement and Communications.     

Responsibilities:

  • Write accurate and engaging content for a range of communications, including but not limited to news stories for the website, copy for social media outreach, copy for print materials, and articles or information for publications. Gather, organize, and format information from various departments to inform parents of upcoming weekend’s schedule of activities, deadlines, special events, and other school messages to parents through e-newsletters and web pages.Support social media strategy by creating content and scheduling posts that reflect the school’s mission, values, and voice, and highlights students' lives.

  • Follow, and update as necessary,  the annual Communications content calendar, to ensure strategic, timely content delivery..   

  • Collaborate with Admissions, Advancement, and other departments to create content that speaks to specific audience needs.

  • Help maintain and update the school’s website, ensuring content is current and aligned with the school’s mission and marketing goals.

  • Cover events (capturing photos and video, and interviews ) that are an integral part of the daily ebb and flow of school life (plays, concerts, sporting events, academic events, special days and activities). Translate observations, photos, and video into valuable content for internal and external consumption.    

  • Select appealing and appropriate images and video to complement corresponding copy and depict the mission of the school. 

  • Edit video and photographs for various platforms and communications.

  • Organize photos and video for ease of access for use in communications pieces.  

  • Assist in the creation of marketing collateral (digital and print), ensuring consistency with the school’s brand. 

  • Engage as a  creative team member to imagine and then execute marketing campaigns to promote the school’s mission and engage prospective students, families, alumni, and other stakeholders.

  • Incorporate feedback on draft communications from members of the Communications team, as well as other stakeholders as applicable.

  • Proofread drafts of communications, and website and social media copy for factual accuracy, consistency, flow, and representation of the school’s brand.

  • Provide administrative support throughout the day.  

  • Provide back-up support to the Associate Director of Communications

  • Be prepared to work unconventional hours in order to be where and when the action is. 

  • Additional related duties as assigned

Desired Qualifications:

  • Bachelor’s degree in marketing, communications, journalism, or a related field. 

  • Strong writing skills with the ability to craft clear, engaging content for a variety of audiences and platforms.

  • Strong attention to detail and proofreading skills.

  • Ability to work independently and to collaborate with others. 

  • Willingly receive and incorporate feedback.

  • Experience with social media content creation and management.

  • Basic graphic design skills (experience with Adobe Suite, Canva, or similar tools is a plus).

  • Comfortable capturing and editing photos and videos.

  • Detail-oriented and able to manage multiple projects in a fast-paced environment.

  • A creative and positive attitude with a passion for working with students.

  • Experience in the education sector is a plus, but not required.